# Liquid and Grit's Products and Services The purpose of this product document is to provide a comprehensive overview of our tools and services, facilitate a better understanding of how they can enhance app development, and guide users effect {% hint style="info" %} For current members of Liquid and Grit, login [here](https://my.liquidandgrit.com/) or [email us](mailto:support@liquidandgrit.com). {% endhint %} ## 4-Minute Product Demo Watch our concise, 4-minute product demo for a quick understanding of our offerings. đź‘Ť {% embed url="" %} ## Dive Deeper into Our Offerings Liquid and Grit offers a comprehensive suite of products and services designed to enhance game development and strategy. Our offerings include detailed market reports, trend analyses, and competitive insights tailored for gaming professionals. We also provide consulting services to help optimize game features and monetization strategies, ensuring our clients stay ahead in a rapidly evolving industry.
What type of subscriptions do you offer? We offer subscriptions on the enterprise level. Subscriptions are tailored to your team's individual needs – get in touch and we can put together a plan that works best for you.
Do you offer free trials? We do not offer free trials. However, we are happy to answer any additional questions you may have about our products and services to better determine what value we can provide you.
Do you provide individual subscriptions? We do not provide individual subscriptions – subscriptions are designed for teams and sold on an enterprise level.
Do you offer students free or special pricing? Unfortunately, we do not provide any of our paid services to students or academic entities for free or discounted rates. Nevertheless, you are more than welcome to utilize and reference any publicly accessible data from our [website](https://www.liquidandgrit.com/), such as [sample reports](https://www.liquidandgrit.com/resources/) and our [blog](https://blog.liquidandgrit.com/).
What is the minimum price of a subscription? We provide customized platform subscriptions based on customer needs – contact us to discuss a plan that works best for you.
Do you offer one-time access to the platform? We do not. Liquid & Grit products are subscription-based and focused on supporting our customers’ ongoing performance goals. For one-off projects, explore our [**Custom Projects**](/information-by-product/custom-projects) sections.
What type of custom research do you do? Our custom research projects help teams uncover deep insights on important, specific topics not currently covered by our reports. Examples include full app deconstructs, economy analyses, app monetization reviews, market opportunity assessments, and player motivation studies. Check out more information in our [**Custom Projects** ](/information-by-product/custom-projects)section.
## Have more questions? We're here to answer! [Fill out this form](https://liquidandgrit.typeform.com/connect) to connect with us directly and find information specific to you and your company. {% embed url="" %} # Market Reports We provide monthly product reports for the Casual, Core, and Casino Markets Liquid & Grit’s monthly market reports analyze revenue-driving trends in top-grossing mobile gaming apps in the casual, core, and casino markets, and a report on slots designs. These monthly reports provide an overview of the most important mechanics, soft-launches, breakout apps, features, and innovations released that month. ## Summary of Product Reports Our market reports are divided into three main sections: 1. The **Impact Drivers** analyze releases that drove revenue in top grossing apps. In this section, you'll find revenue analysis of that app, average revenue impact of those types of mechanics, a teardown of the feature, and actionable insights on how to successfully design and release new mechanics. 2. The **Trends and Impacts** section contains information on how these release trends have changed over time within markets, genres, and apps to identify areas of opportunity. This information comes directly from our Database tool, which you can also have access to for additional trend insights. 3. The **Market Watch** provides an overview of soft-launch and breakout apps and notable features, events, and content releases within top-grossing apps to help you stay on top of the latest innovations. {% hint style="info" %} We currently track over 170 apps across the casual, core, and casino markets, covering either all of the apps that make up 80% of the revenue of a sub-genre or a minimum of two apps, whichever is bigger. Check out the [Apps Covered](/information-by-product/market-reports/apps-covered) section for details. {% endhint %} To check out a report, you can download a recent report below or [email us](mailto:people@liquidandgrit.com) to receive a report on a particular topic. {% file src="/files/TMZC4CF0X00rFJ6377Op" %} Esports Card Collection Mini-Game is the Impact Driver in this Core Report {% endfile %} {% file src="/files/VUJ1ICDxyfA63sP7lapI" %} A Custom Design Makeover Event from Homescapes is the Impact Driver in this Casual Report {% endfile %} {% file src="/files/pmuUmp0t6XhpLwtX51oK" %} A UI Cosmetics feature from Caesars Slots is the Impact Driver in this Casino Report {% endfile %} ## How to Access the Reports All of the members of your group (or just you) will receive the reports each month via email. You can also download all the previous reports in the Wiki tool, which is a tool within the[ Impact Portal](/information-by-product/impact-portal). If you're a big Slack user or organization, you can also have them sent directly to you in Slack or a Slack channel. Each report is sent with a summary of the contents of the reports so that you can quickly understand the contents of the report.
# Apps Covered We currently track 168 apps across the casual, core, casino, racing markets. ## Master Tracked Apps List Here is a public list of the [Liquid & Grit Tracked Apps](https://docs.google.com/spreadsheets/d/1GdAdf-m-sifBsv68srhLSaC6K02Vc9t2BIIJyOfdibM/edit#gid=966639132) for our most up-to-date list of tracked apps. The list below is updated periodically but since we are constantly tracking new apps, is sometimes slightly inaccurate. Our goal is to cover either all of the apps that make up 80% of the revenue of a sub-genre or a minimum of two apps, whichever is bigger. ### Casual | Game | Genre | Subgenre | Publisher | | ------------------------------ | ---------- | ----------------- | -------------------------------------------- | | Angry Birds 2 | Puzzle | Action Puzzle | Rovio Entertainment Oyj | | Angry Birds Friends | Puzzle | Action Puzzle | Rovio Entertainment Oyj | | Bubble Pop Origin! | Puzzle | Bubble Shooter | BitMango, Inc. | | Bubble Shooter - Pop Bubbles | Puzzle | Bubble Shooter | Ilyon Dynamics Ltd. | | Bubble Witch 3 Saga | Puzzle | Bubble Shooter | King | | Bubbles Empire Champions | Puzzle | Bubble Shooter | Yonatan Erez | | Panda Pop | Puzzle | Bubble Shooter | Jam City, Inc. | | Candy Crush Saga | Puzzle | Classic Match-3 | King | | Candy Crush Soda Saga | Puzzle | Classic Match-3 | King | | Clockmaker | Puzzle | Classic Match-3 | Samfinaco Limited | | Farm Heroes Saga | Puzzle | Classic Match-3 | King | | Gummy Drop | Puzzle | Classic Match-3 | Big Fish Games, Inc | | Harry Potter Puzzles & Spells | Puzzle | Classic Match-3 | Zynga Inc. | | Royal Match | Puzzle | Classic Match-3 | Dream Games, Ltd. | | Fishdom | Puzzle | Puzzle & Decorate | Playrix | | Gardenscapes | Puzzle | Puzzle & Decorate | Playrix | | Homescapes | Puzzle | Puzzle & Decorate | Playrix | | Lily's Garden | Puzzle | Puzzle & Decorate | Tactile Games ApS | | Matchington Mansion | Puzzle | Puzzle & Decorate | Magic Tavern, Inc. | | Project Makeover | Puzzle | Puzzle & Decorate | Magic Tavern, Inc. | | Toon Blast | Puzzle | Tile Blast | Peak Games | | Toy Blast | Puzzle | Tile Blast | Peak Games | | Elevate | Puzzle | Trivia | Elevate, Inc. | | Jeopardy! Trivia Quiz Game | Puzzle | Trivia | Sony Pictures Television | | Trivia Crack | Puzzle | Trivia | Etermax | | Trivia Star | Puzzle | Trivia | Super Lucky Games LLC | | Who Wants to Be a Millionaire? | Puzzle | Trivia | Sony Pictures Television | | Wheel of Fortune: Show Puzzles | Puzzle | Word | Scopely | | Word Collect | Puzzle | Word | Super Lucky Games LLC | | Word Crush | Puzzle | Word | YEW TECHNOLOGY LIMITED | | Words With Friends 2 | Puzzle | Word | Zynga Inc. | | Wordscapes | Puzzle | Word | PeopleFun, Inc. | | Hidden City | Puzzle | Hidden Objects | G5 Entertainment AB | | June's Journey | Puzzle | Hidden Objects | wooga | | Seekers Notes Hidden Mystery | Puzzle | Hidden Objects | MYTONA | | EverMerge | Puzzle | Merge | Big Fish Games, Inc | | Merge Dragons! | Puzzle | Merge | Gram Games | | Merge Magic! | Puzzle | Merge | Gram Games | | Angry Birds Dream Blast | Puzzle | Other Match-3 | Rovio Entertainment Oyj | | Best Fiends | Puzzle | Other Match-3 | Seriously | | Match 3D | Puzzle | Other Match-3 | Loop Games Oyun Teknolojileri Anonim Sirketi | | Traffic Puzzle | Puzzle | Other Puzzle | Huuuge Global Ltd. | | Two Dots | Puzzle | Other Puzzle | Playdots, Inc. | | World of Peppa Pig | Puzzle | Other Puzzle | Entertainment One | | Covet Fashion | Lifestyle | Customization | Crowdstar Inc | | Design Home | Lifestyle | Customization | Crowdstar Inc | | Redecor | Lifestyle | Customization | Reworks | | Time Princess | Lifestyle | Customization | IGG.COM | | Chapters: Interactive Stories | Lifestyle | Interactive Story | Crazy Maple Studio, Inc. | | Choices: Stories You Play | Lifestyle | Interactive Story | Pixelberry Studios | | Episode - Choose Your Story | Lifestyle | Interactive Story | Episode Interactive | | Kim Kardashian: Hollywood | Lifestyle | Interactive Story | Glu Games Inc | | Obey Me! | Lifestyle | Interactive Story | NTT Solmare | | Monster Legends | Simulation | Breeding | Socialpoint | | My Singing Monsters | Simulation | Breeding | Big Blue Bubble | | Cooking Fever | Simulation | Time Management | Nordcurrent UAB | | Cooking Madness-Kitchen Frenzy | Simulation | Time Management | ZenLife Games Pte. Ltd | | Diner DASH Adventures | Simulation | Time Management | Glu Games Inc | | Hay Day | Simulation | Tycoon/Crafting | Supercell | | Klondike Adventures | Simulation | Tycoon/Crafting | VIZOR APPS CORP. | | Township | Simulation | Tycoon/Crafting | Playrix | | Grand Hotel Mania | Simulation | Time Management | DCGamePub Limited | | Cooking Diary | Simulation | Time Management | MYTONA | | Family Island | Simulation | Tycoon/Crafting | Melsoft | | Animal Crossing: Pocket Camp | Simulation | Adventure | Nintendo Co., Ltd. | | Disney Magic Kingdoms | Simulation | Adventure | Gameloft | | Roblox | Simulation | Sandbox | Roblox Corporation | | Dragon City Mobile | Simulation | Breeding | Socialpoint | | The Grand Mafia | Simulation | Tycoon/Crafting | YOTTA GAMES LIMITED | | Harry Potter: Hogwarts Mystery | Simulation | Adventure | Jam City, Inc. | | The Sims™ FreePlay | Simulation | Sandbox | Electronic Arts | | Phase 10: World Tour | Tabletop | Card | Mattel163 Limited | | Spades Plus - Card Game | Tabletop | Card | Zynga Inc. | | UNO! | Tabletop | Card | Mattel163 Limited | | Board Kings | Tabletop | Board | Jelly Button Games LTD | | Mahjong Jigsaw Puzzle Game | Tabletop | Solitaire/Mahjong | Jam City, Inc. | | Solitaire Cruise Tripeaks | Tabletop | Solitaire/Mahjong | Samfinaco Limited | | Yahtzee® with Buddies Dice | Tabletop | Board | Scopely, Inc. | | Yalla Ludo | Tabletop | Board | Yalla Technology FZ-LLC | | Solitaire Grand Harvest | Tabletop | Solitaire/Mahjong | Supertreat | | Solitaire TriPeaks | Tabletop | Solitaire/Mahjong | Game Show Network | ### Core | Game | Genre | Subgenre | Publisher | | ------------------------------ | -------- | ----------------- | -------------------------------------- | | Dragon Ball Legends | RPG | Fighting | Bandai Namco Entertainment | | Idle Heroes | RPG | Idle RPG | DHGames Limited | | Black Desert Mobile | RPG | MMORPG | Pearl Abyss Corp. | | Dragon Raja | RPG | MMORPG | Archosaur Games | | Empires & Puzzles | RPG | Puzzle RPG | Small Giant Games | | Cookie Run: Kingdom | RPG | Squad RPG | Devsisters | | RAID: Shadow Legends | RPG | Squad RPG | Plarium Global | | Summoners War | RPG | Squad RPG | Com2uS | | MARVEL Strike Force | RPG | Squad RPG | Scopely | | Star Wars: Galaxy of Heroes | RPG | Squad RPG | Electronic Arts | | Identity V | RPG | Survival | NetEase Games | | Last Day on Earth | RPG | Survival | Andrey Pryakhin | | LifeAfter | RPG | Survival | NetEase Games | | Lords Mobile | Strategy | 4X Strategy | [Igg.com](http://Igg.com) | | Rise of Kingdoms | Strategy | 4X Strategy | Lilith Games | | Star Trek Fleet Command | Strategy | 4X Strategy | Scopely | | Hearthstone | Strategy | Card Battler | Blizzard Entertainment | | Magic: The Gathering Arena | Strategy | Card Battler | Wizards of the Coast | | Mighty Party | Strategy | Card Battler | Panoramik Games | | WWE SuperCard | Strategy | Card Battler | 2K | | Yu-Gi-Oh! Duel Links | Strategy | Card Battler | KONAMI | | Be The King: Judge Destiny | Strategy | Empire Simulation | CHUANG COOL GAME | | Game of Sultans | Strategy | Empire Simulation | Mechanist | | Clash of Clans | Strategy | Build & Battle | Supercell | | War Dragons | Strategy | Build & Battle | Pocket Gems | | Brawl Stars | Strategy | MOBA | Supercell | | Mobile Legends: Bang Bang | Strategy | MOBA | Moonton | | Art of War: Legions | Strategy | Tactical Battler | Fastone Games | | Clash Royale | Strategy | Tactical Battler | Supercell | | Arknights | Strategy | Tower Defense | YOSTAR LIMITED | | Garena Free Fire | Shooter | Battle Royale | GARENA INTERNATIONAL I PRIVATE LIMITED | | PUBG MOBILE | Shooter | Battle Royale | Tencent Mobile International Limited | | Call of Duty: Mobile | Shooter | FPS/3PS | Activision Publishing, Inc. | | Pixel Gun 3D | Shooter | FPS/3PS | Cubic Games | | Sniper 3D | Shooter | Sniper | Fun Games For Free | | Sniper Strike | Shooter | Sniper | Mobile Gaming Studios | | War Machines: Tank Clash Games | Shooter | Tactical Shooter | Fun Games For Free | | War Robots Multiplayer Battles | Shooter | Tactical Shooter | Pixonic Games LTD | ### Casino | Game | Genre | Subgenre | Publisher | | -------------------------- | ------ | ------------- | -------------------------- | | Bingo Bash | Casino | Bingo | BitRhymes Inc. | | Bingo Blitz | Casino | Bingo | Playtika Santa Monica, LLC | | Bingo Party | Casino | Bingo | [Avid.ly](http://Avid.ly) | | Bingo Story | Casino | Bingo | Clipwire Games Inc. | | Coin Master | Casino | Casual Casino | Moon Active | | Pirate Kings | Casino | Casual Casino | Jelly Button Games LTD | | Coin Dozer | Casino | Other Casino | Game Circus LLC | | Gin Rummy Plus | Casino | Poker/Cards | Zynga Inc. | | Poker Face | Casino | Poker/Cards | Comunix Ltd | | Pokerist | Casino | Poker/Cards | KamaGames | | Spades Royale | Casino | Poker/Cards | Beach Bum Ltd | | WSOP | Casino | Poker/Cards | Playtika LTD | | Zynga Poker - Texas Holdem | Casino | Poker/Cards | Zynga Inc. | | Big Fish Casino | Casino | Slots | Big Fish Games | | Caesars Slots | Casino | Slots | Playtika LTD | | Cash Frenzy | Casino | Slots | SpinX Games Limited | | Cashman Casino | Casino | Slots | Product Madness | | DoubleDown | Casino | Slots | DoubleDown Interactive | | DoubleU Casino | Casino | Slots | DoubleU Games | | Game of Thrones Slots | Casino | Slots | Zynga | | Gold Fish Casino | Casino | Slots | Phantom EFX, Inc. | | GSN Casino | Casino | Slots | Game Show Network | | Heart of Vegas | Casino | Slots | Product Madness | | Hit it Rich! | Casino | Slots | Zynga | | House of Fun | Casino | Slots | PLAYTIKA UK | | Huuuge Casino | Casino | Slots | Huuuge Global | | Jackpot Magic Slots | Casino | Slots | Big Fish Games | | Jackpot Party | Casino | Slots | Phantom EFX, Inc. | | Jackpot World | Casino | Slots | SpinX Games Limited | | Lightning Link Casino | Casino | Slots | Product Madness | | Lotsa Slots | Casino | Slots | SpinX Games Limited | | my KONAMI | Casino | Slots | PlayStudios | | myVEGAS | Casino | Slots | PlayStudios | | POP! Slots | Casino | Slots | PlayStudios | | Quick Hit Slots | Casino | Slots | Appchi Media Ltd | | Scatter Slots | Casino | Slots | Murka Games Limited | | Slotomania | Casino | Slots | Playtika LTD | | Wizard of Oz: Casino Slots | Casino | Slots | Zynga | ## Sports & Racing | Game | Genre | Subgenre | Publisher | | ------------------------ | ------ | ---------------- | --------------------- | | Asphalt 9: Legends | Racing | Arcade Racing | Gameloft | | Hashiriya Drifter | Racing | Arcade Racing | MIDNIGHT GAMES S.R.L. | | Need for Speed No Limits | Racing | Arcade Racing | Electronic Arts | | Rebel Racing | Racing | Arcade Racing | Hutch Games Ltd | | Top Drives | Racing | Arcade Racing | Hutch Games Ltd | | CSR 2 | Racing | Drag Racing | NaturalMotion | | No Limit Drag Racing 2 | Racing | Drag Racing | Autonoma | | KartRider Rush+ | Racing | Kart Racing | NEXON Company | | Mario Kart Tour | Racing | Kart Racing | Nintendo Co., Ltd. | | Real Racing 3 | Racing | Racing Simulator | Electronic Arts | | Trucks Off Road | Racing | Racing Simulator | ODD Games Pty Ltd | # Product Design Toolkits A deep analysis of the most important, market-wide topics for game designers Our [Product Design Toolkits](https://my.liquidandgrit.com/wiki/category/reports/deep-dives) offer comprehensive analysis and insights into specific, important genre-wide topics. The previous reports have been: * Battle Passes * VIP Programs * Clubs * Live Op Calendars * External Payments * Play-to-Earn To develop these insights, we analyze the mechanics in leading apps across markets, tear down economies, review academic and market research, and interview players. {% embed url="" %} Information on the Deep Dive Toolkits {% endembed %} ## Toolkit Resources Most of the Toolkits an overview of the mechanic, in-depth analysis, keys to success, and research-based design insights. The **Economy Spreadsheet** breaks down the mechanic's economy data in top-grossing apps. This data serves as the backend for insights provided in the Deep Dive Report.
The **Detailed Document** offers comprehensive charts, tables, data, and revenue impact analyses for the mechanic across genres. The **Comparison Sheet** compares different implementations of the mechanic by top-grossing apps. Depending on the topic, different resources are prepared. ## Subscription Information The Toolkits are a separate, add-on subscription from the market reports and Design Portal. [Contact us](mailto:people@liquidandgrit.com) for for more information. # Impact Portal The online resource with over 34k libraries and all of our product insights ## Impact Portal The Impact Portal suite of tools includes Liquid and Grit's Insights, Database, Tracker, and Lift tools. {% embed url="" %} ## Learn more about Liquid and Grit's Impact Portal Tools:
Database ToolOver 45K filterable and searchable galleries containing screenshots and videos of gameplay./files/NSb56e9qI12CgMuR07cD/pages/uxAPd8nVQi8WF6lGR7ok
Insights ToolReports, player persona research, economy spreadsheets, impact drivers, videos, and more./files/zVmBNNxcTWI5tAUL2OdR/pages/rExZldlkWBe4OVkTj7V8
Tracker ToolLiveOps calender data of the top-grossing mobile apps./files/yIQqOwDDNggLLOiK3fxr/pages/1M3uCDdcXLuqN1recJ3u
Lift ToolRevenue impact numbers by mechanics and individual product releases./files/zNG0zjguSLvQ4D4ugpwW/pages/uQ5jhmtcbex5wlioJNrQ
# Database Tool Information on Liquid & Grit's Database tool in the Impact Portal ## Overview The Database tool holds over 34K screenshot and gameplay video libraries of every new release of the top-grossing mobile games. It also allows you to export the data (or extract it with an API), set up notifications, and check out feature matrixes. The export functionality will not be available during the trial period. This tool is heavily used by designers, product managers writing specs, product owners tracking competitors, or insights teams wanting additional coverage. ## Database Tool The [Database](https://my.liquidandgrit.com/library/gallery) contains over 34K filterable and searchable screenshot and gameplay video libraries. Each library holds images and often videos of that release. {% embed url="" %} An overview of the Database Tool {% endembed %} ### Database tabs **The Data tab** The Data tab allows you to export the data into .csv file to uncover your own trends, examine your competitors, or find other insights based on how the top grossing apps are investing their resources. Each library is tagged with specific information, like the mechanic, reward system, dynamics, reward types, and more. #### The Gallery tab The Gallery tab allows you to view screenshots and video content of game features, mechanics, events, etc. Each entry contains its own gallery. #### The Matrix tab The Matrix tab allows you to quickly conduct a GAP analysis of your market or a potential market to see what features are most popular. #### My Notifications You can set up notifications with any parameter so that you receive emails whenever there is a new release that you're most concerned with (e.g. a particular market, app, mechanic, etc.) ### Database Use Cases #### Finding Product Examples Let's say you’d like to build a Banks feature for a Puzzle game and would like to show examples to your design team. To view examples, filter by clicking “Casual”, “Puzzle”, “Features”, and “Banks”. You can then filter on specific apps or other parameters to narrow down your search or click into a library, like Roxy's Reserve from Lily's Garden.

All the Bank features in Puzzle

#### Tracking Competitors If you want to know when a competitor has released a new event, feature, or content, you can simply search of that competitor (e.g. Angry Birds 2) and click "Add Filter Notification" to create that filter. Now whenever Angry Birds 2 releases anything, you will receive an email on Monday notifying you of that release with more information available in the Design Portal.
You can also download the data into .csv to do your own analysis on a market, genre, subgenre, app, and more. This data is very powerful when paired with revenue data. ![](/files/fx7C5ojIJqdymx8UhXny) # Insights Tool Information on the Insights tool in Liquid and Grit's Impact Portal This online resource holds tons of information to help you and your team design more impactful features, events, and content. It allows you easily to find insights on any mechanic (e.g. collection features), download new user economy spreadsheets, or read player persona reports by market. ## Insights Tool The Insights tool contains all of our product, player, and economy insights. It gives you access to all of the information we have gathered in the past five years. In the Insights tool, you can download previous reports, player persona research, and economies spreadsheets. You can also filter on a specific mechanic, like collection features or competitive events, and find all of the information we have written about for that topic. {% embed url="" %} ### Insights Resources #### Previously Released Reports You can easily find all the previously released reports in the Insights Tool. You will have access to all the previously released reports in the markets you subscribe (e.g. Casual). #### All Impact Drivers Regardless of the markets you subscribe, you will have access to all the Impact Drivers included in any market report. This section includes revenue analysis, teardowns of examples from leading apps, and actionable insights on how to successfully design and release new mechanics. ![](/files/3INsCYi8TeNNgcuhDg5M) #### Player Persona Reports We have conducted—in partnership with a team of professors—player persona reports in Casual, Core, and Casino. All of the process, data, and information can be accessed in the Wiki. #### Economy Spreadsheets There are economy spreadsheets, like the New User Economies, that you can download in the Wiki. ![](/files/0A2WzbauPuMPzcKkveb6) #### Mechanic Summaries A source of truth of a growing list of mechanics, like collections or mini-games, that reference previously written Impact Drivers. Offers an extensive reference list and details of the design components that make up the given mechanic. ### Insights Tool Use Cases #### Roadmap and spec research If you are researching a particular mechanic, either to add to your roadmap or to design into your game, the Insights tool is a great place to find valuable information on how that mechanics has been implemented successfully in all the major markets.
#### Economy Design If you are going to build a new app or update an existing app's economy, you can download economy spreadsheets in the Wiki to compare your game's economy to the most successful games in a particular market. #### Understanding players You can download player persona reports in Casual, Core, and Casino to better understand the players and their motivations for playing specific games. # Tracker Tool Live ops calendar data for the top grossing apps in the Tracker tool ## Tracker Tool The Tracker tool supplies you with event calendar data of the top-grossing mobile apps. Here you can easily view all of the events that are live in the app on a given day. The data is filterable by market, subgenre, app, and by searchable keyword inputs. All of the events are linked to screenshots and videos so you can easily see what they're all about. {% embed url="" %} More information on the Tracker Tool {% endembed %} ### Tracker Use Cases **Competitive Analysis** The Tracker tool allows you to compare your app's live ops data against competitors, such as trends, patterns, and successful events. All the information is exportable into a .csv file for more analysis and clicking on all of the links will take you to images and screenshots of that feature.
**Content Planning and Scheduling** The Tracker tool can help you plan and schedule your app's events and feature releases. By reviewing the live ops calendar data, you can identify potential conflicts and strategically plan your app's events based on insights from the event calendar, ensuring a well-timed and impactful release. # Lift Tool Information on the Lift Tool in Liquid and Grit's Impact Portal. ## Lift Tool The Lift tool will give you revenue impact numbers by mechanics and individual product releases. It does this by first combining our data with revenue providers—such as Data.ai, Sensor Tower, and App Magic—and then doing daily calculations on the revenue lift of each product release. The two main views in the Lift tool are by individual product release and by aggregated mechanic. ## Revenue Impact Options ### By **Individual Product Release** One view gives you the revenue impact by both week over week and month over month numbers for individual product releases. You can then easily filter the product releases by a type, such as challenge events (as shown below). You can also easily filter by app, market, genre, date, and more.
You will also be able to find out more information about that product release by clicking on the name and going directly to its screenshot library.
### **By Aggregated Mechanic** To understand the average and median revenue impact by a mechanic, such as challenge events in the casual market, you can view the data by aggregated mechanic. You will see the count, average and median revenue impact, and the standard deviation of the revenue impact for each mechanic.
{% hint style="info" %} The standard deviation can represent the risk of a mechanic in the market. So although the average revenue impact might be high, the standard deviation might also be high. Both of these numbers are important tools to help inform your product roadmap. {% endhint %} ### **Data Source** The data source will come from our New Releases Database as well as your API key and your revenue data provider (such as Data.ai, Sensor Tower, App Magic, etc.). Through your Admin panel, you will be able to connect your API key information to pull in your preferred revenue data to be combined with our data. ### **Lift Tool Use Cases** **Benchmarking Performance Against Competitors** With the Lift Tool, you can compare your app's revenue impact metrics against competitors to identify strengths and opportunities for improvement. Allowing you to benchmark performance, identify market trends, and adjust monetization strategies accordingly. All the information is exportable into a .csv file for more analysis. **Comparing Revenue Impact Across Different Versions** The Lift tool can also provide revenue impact numbers across different versions of a product. This enables you to compare the impact of different updates or releases, identify trends and patterns, and iterate based on data insights. For example, suppose you'd like to compare impact metrics between multiple battle pass seasons. In that case, you can navigate to the screenshot library of the release within our [Database](/information-by-product/impact-portal/database-tool) tool.
From there, you can quickly find more Lift information between the different seasons.
# Custom Projects Learn how to enlist Liquid & Grit for custom work projects that provide data, analysis, and insights on the subjects that matter to you. ## Tailored Insights Our custom research projects help teams uncover deep insights on important, specific topics not currently covered by our reports. Examples include full app deconstructs, economy analyses, app monetization reviews, market opportunity assessments, and player motivation studies. {% embed url="" %} ## Our team of experts is available for your needs. Liquid & Grit’s detail-oriented analytics team conducts thorough research by breaking down apps, tracking events, building spreadsheets, and more. All of the information and data we gather for your project will be included in the final deliverables.
## Project Management You can review and comment on every step and document for your project in a shared Dropbox Paper document. At the end of the project, you will receive your data, analysis, and/or insights in the form of Google Docs, Google Sheets, and folders, with Microsoft versions available upon request. Our team typically completes custom projects within 1–3 months. ## Examples of Popular Projects * Detailed economy teardowns and analyses * App monetization reviews and recommendations * Market opportunity research * Competitor deconstructs
## How to Request a Custom Project 1. Email [Brett Nowak](mailto:bret.nowak@liquidandgrit.com), CEO of Liquid & Grit, with your desired information, data, and/or analysis. 2. If you are a Liquid & Grit subscriber and we currently have access to what you're looking for, we will compile and send it to you as part of our commitment to support. 3. If we don’t already have what you seek, we can discuss the details of a custom work project, including scheduling, pricing, and the types of insights that will most help your team. 4. We will outline your project using a shared Dropbox Paper document. 5. You will receive your desired information and insights by the agreed-upon date. \*Note that custom work projects are priced separately from Liquid & Grit subscriptions. ### **Discover some of our custom work cases for more information:**
Economy Teardown - Case/pages/Fv1XtguGveFa22nG06x6
QTRLY Genre Reports - Case/pages/ZP4b2GBD72gNHJIA20Ps
Support Analysis - Case/pages/qjlvB7vqRINJ7xixFhFM
# Economy Teardown - Case Custom work projects for specific clients interested in insights on game economies ## Summary One of the largest mobile gaming companies wanted to understand the game economies of top-grossing casual titles. Specifically, our client wanted to know: * The rate players gain access to new game content * The reward value (in dollars) players earn from various sources * How quickly players grow their in game real estate * The session length and biggest impacts to session length Liquid and Grit derived analysis from three player types and over two weeks of daily game data collection.
## Methodology and Breakdown Our insights team implemented and analyzed classifications of player types over two weeks, with 60-90 minutes of play per day. Players were segmented into classes based on player-spend behavior.
We investigated player progress, engagement with features, expansion of in-game real estate, and session length in detail, each along several measures, and interpreted the data in terms of dollar-value received.
## Deliverables We compiled all of these findings in a comprehensive report along with several spreadsheets containing the entirety of the exhaustive investigation.
The final analysis included graphs, summaries, and insights in a Google Spreadsheet.
## Process The project is first outlined in a Google Document so that the developer and Liquid and Grit have a clear understanding of the goals, final outcome, and information to be delivered.
All of our custom work is then tracked in a shared Dropbox paper document, with all parties having access if desired. You can see exactly how the project is progressing and make suggestions and comments directly in our documents where necessary. With the scope determined ahead of time to your specific project specifications, Liquid and Grit’s team of analysts can generally prepare a market report like this one every three months for your organization.
## Estimate Costs With your organization’s specific needs established, Liquid and Grit will supply a cost estimate based on time to research, analyze, and process deliverables, as well as the specific combination of analysts, lead analysts, managers, and partners required to complete your request. Factoring project set-up, data extraction, research, analysis, and deliverable processing, the estimated cost for this report is $25-60K, depending on your team’s specifications. # QTRLY Genre Reports - Case Actionable insights by genre ## Extensive, Ongoing Custom Research, Analysis, and Reporting One of the largest mobile gaming companies wanted to understand the changes, opportunities, and insights on a particular market each quarter. Liquid and Grit conducted a revenue and download analysis across the market, broke down the latest breakout apps, and did a deep dive on the most dangerous competitor. This is an ongoing, quarterly report that Liquid and Grit generates for the client.
Our analysis found several opportunities for market expansion, a gameplay release recommendation based on market behavior, and notable innovations from the market. ## Methodology and Breakdown Liquid and Grit studied the top games and publishers in the primary market, deriving and delivering several notable insights from revenue, download, and geo-location data.
Top games in related markets were also studied. Additionally, we thoroughly deconstructed several recently released titles to identify the newest and most unique gameplay mechanics, features, and revenue impacts across markets.
For the deep dive, Liquid and Grit conducted an exhaustive teardown and analysis of a title in the market. Revenue impact, gameplay mechanics, game modes, multiplayer team management, core loops, game progressions, geos, user acquisition, social media, and monetization were all thoroughly examined and analyzed.
Liquid and Grit identified several key remarkable innovations in the title. Finally, we presented key actionable recommendations for market expansion and releases. ## **Deliverables** We compiled all of these findings in a comprehensive 53-page report along with several spreadsheets containing the entirety of the exhaustive investigation. Liquid and Grit delivers these reports on a regular basis for our client.
## **Process** The project is first outlined in a Google Document so that the developer and Liquid and Grit have a clear understanding of the goals, final outcome, and information that will be delivered each quarter.
All of our custom work is then tracked in a shared Dropbox paper document, with all parties having access if desired. You can see exactly how the project is progressing and make suggestions and comments directly in our documents where necessary. With the scope determined ahead of time to your specific project specifications, Liquid and Grit’s team of analysts can generally prepare a market report like this one every three months for your organization.
## **Estimate Costs** With your organization’s specific needs established, Liquid and Grit will supply a cost estimate based on time to research, analyze, and process deliverables, as well as the specific combination of analysts, lead analysts, managers, and partners required to complete your request. Factoring project set-up, data extraction, research, analysis, and deliverable processing, the estimated cost for this report is $15-45K, depending on your team’s specifications.
# Support Analysis - Case Actionable insights in gamer support ## Summary A client wanted to determine the quality of their top-grossing game’s customer support system. Including the client's game, we analyzed five games within the game's sub-genre, compiled data across 49 categories, and then generated scores in reliability, human interaction, competence, reaction to criticism, and store refunds. While their game enjoyed status as a top 5 grossing RPG app, our analysis found that the game's customer support was in need of serious improvement. In particular, we discovered that extensive use of auto-reply and wait times left players feeling undervalued as customers. For this game specifically, players found lack of personal human interaction prohibitive to their ability to receive the level of support they needed.
## Methodology Eight player accounts were created for each game. Each player played 30 minutes per day for one week before contacting support. Players continued play and interacted with support for four weeks. In total, 100 customer support requests were submitted. Players completed a 49-item survey for each customer support request. The survey examined the player’s overall satisfaction with each customer support interaction on a 7-point Likert scale (1-3 for dissatisfied, 4 neutral, and 5-7 for positive). From the survey data, our team generated scores in five categories: reliability, personal touch, competence, reaction to criticism, and store refund. Analysts added to the survey data by providing long-form notes evaluating their experiences. These included suggestions for improvements.
## Deliverables We compiled all of these findings in a comprehensive document along with several spreadsheets containing the entirety of the investigation, including all tracking and analysis. Liquid and Grit formally presented the findings to allow for discussion of the methodology and results. ## Process The project is first outlined in a Google Document so that the developer and Liquid and Grit have a clear understanding of the goals, final outcome, and information that will be delivered each quarter.
All of our custom work is then tracked in a shared Dropbox paper document, with all parties having access if desired. You can see exactly how the project is progressing and make suggestions and comments directly in our documents where necessary. With the scope determined ahead of time to your specific project specifications, Liquid and Grit’s team of analysts can generally prepare a market report like this one every three months for your organization. ## Estimate Costs With your organization’s specific needs established, Liquid and Grit will supply a cost estimate based on time to research, analyze, and process deliverables, as well as the specific combination of analysts, lead analysts, managers, and partners required to complete your request. Factoring project set-up, data extraction, research, analysis, and deliverable processing, the estimated cost for this study is $20-40K, depending on your team’s specifications.
## Testimonial This is an unsolicited testimonial: "I've showed this to the studio and they were very impressed and this is very helpful - great job guys!" # Scorecard Information on Liquid and Grit's product Scorecard tool ## Overview The **Scorecard** tool helps subscribers self-check the health of an app or set of apps tracked by Liquid and Grit. The Scoring Guide shows you how to determine an app’s health, from the player’s perspective, by examining select characteristics of different release types using data pulled from our Impact Portal. Characteristic data results are then converted into a score. Scorecard results can be used to compare against other apps within the same market or to track changes to an app's health over time. This product is currently only available for apps within the casino market (bingo, casual casino, poker/cards, and slots). To request a scorecard for non-casino markets/genres or for any questions regarding the scoring process, reach out to us at . ### Characteristics | Features | Events | Content | | :----------------------: | :------------------------: | :----------------------: | | Total available | Mechanic variety | Total available | | Mechanic variety | New event release rate | New content release rate | | New feature release rate | Simultaneous active events | - | | - | Active event days | - | # Product Manager Liquid & Grit's products and services for Product Managers. **Here are the ways Liquid and Grit can help to...** ## Discover exclusive insights * [x] Conduct user research to identify user needs and pain points. * [x] Define product requirements based on market research. * [x] Maintain a deep understanding of the gaming landscape and industry trends. Liquid and Grit's[ Insights](/information-by-product/impact-portal/insights-tool) tool and [Custom Projects](/information-by-product/custom-projects) can provide market-specific research and data to supplement user research efforts, helping product managers validate feature ideas, prioritize development efforts, and optimize the game experience. ## Plan more effectively * [x] Manage product releases and updates. * [x] Develop and maintain a product roadmap. Utilize our [Insights](/information-by-product/impact-portal/insights-tool) and [Tracker](/information-by-product/impact-portal/tracker-tool) tool for in-depth information on successful game launches and daily live op events updates. Empowering product managers to make informed decisions regarding release timing, feature updates, and roadmap strategies. ## Develop successful products * [x] Develop monetization strategies to drive revenue growth. * [x] Analyze game data to optimize product features. Liquid and Grit's [Impact Drivers](/information-by-product/impact-portal/insights-tool#all-impact-drivers) and [Lift](/information-by-product/impact-portal/lift-tool) tool can provide insights into successful monetization models and trends in the gaming industry, enabling product managers to explore effective monetization strategies and maximize revenue potential.
### **Testimonials** Don't just take our word for it – we have testimonials from Product Managers who have experienced firsthand the incredible value of Liquid and Grit in their roles. **Jean-Philippe Mallette** **Product Manager at Ludia** > *"I have read not twice ... but three times all your puzzle reports! Now I am reading the RPG. Thanks to you and your team for your teaching. Obviously a big fan here.* > > *L\&G inspired the distribution strategy of our Elite Dragons, which yielded \~5x more revenue than our regular dragon distribution strategy"* **Christina Osmun** **Director of Product at GSN** > *"We used Liquid & Grit's economy reports to rebalance our app's economy. The results were incredible! We saw an 800 basis points improvement in our D1 retention and 400 basis points improvement in our D30 retention.* > > *The Liquid & Grit's economy report allowed us to rebalance our economy in days instead of weeks. We also increased the time spent in-app per active user by 57% percent."* # Game Designer Liquid & Grit's products and services for Game Designers. **Here are ways Liquid and Grit can help to...** ## Brainstorm new ideas * [x] Conceptualize new gameplay features, events, and more. * [x] Design engaging gameplay and environments. Liquid and Grit's [Database](/information-by-product/impact-portal/database-tool) and [Insights ](/information-by-product/impact-portal/insights-tool)tool can offer examples, insights, and teardowns into successful mechanics and features in similar games, helping designers brainstorm creative ideas that will resonate with players.
## Develop your designs * [x] Create prototypes or final products of your ideas. * [x] Script in-game events and cutscenes. * [x] Incorporate effective battle pass systems, VIP programs, clubs and more. Liquid and Grit's [Deep Dive Toolkits](/information-by-product/product-design-toolkits) offer comprehensive analysis and insights into specific, important genre-wide topics, allowing game designers to develop systems that are balanced, engaging, and effective. For example, our [Narrative Design](https://my.liquidandgrit.com/wiki/narrative-design-toolkit-design-toolkit) deep dive tookit, offers details and examples into how to design compelling narratives in apps of any genre and at any scale, empowering game designers to create compelling and memorable narrative elements.
For topics not currently covered in our reports, you can also can request [custom work](/information-by-product/custom-projects) on more specific coverage. # UX/UI Designer Liquid & Grit's products and services for UX/UI Designers. **Here are ways Liquid and Grit can help to...** ## Workshop & Plan User Flows * [x] Design user interfaces that are intuitive and easy to use. * [x] Create benchmarks for your product development. Liquid and Grit's [Database tool](/information-by-product/impact-portal/database-tool) holds over 34K screenshot and gameplay video libraries of every new release of the top-grossing mobile games, helping UX/UI designers stay up to date when planning their own player experiences. Our [mechanic summaries](/information-by-product/impact-portal/insights-tool#mechanic-summaries) also serve as a comprehensive guide to the design components of particular mechanics.
## Create your Designs * [x] Create engaging and interactive experiences for players, such as a first-time user experience. * [x] Develop accessible interfaces. * [x] Develop effective in-game advertisements and microtransaction systems. Liquid and Grit's [Deep Dive Toolkits](/information-by-product/product-design-toolkits) offer comprehensive analysis and insights into specific, important genre-wide topics, allowing game designers to develop systems that are balanced, engaging, and effective. For example, our [FTUE](https://my.liquidandgrit.com/wiki/ftue-report) deep dive toolkit helps designers create engaging new-user experiences that are effective at teaching players key mechanics and progressions. An analysis of the FTUEs of 26 apps across the casual, core, and casino markets, with retention data sheets, is also included. # Executives Liquid & Grit's products and services for Executives. **Here are ways Liquid and Grit can help to...** ## Lead your Team * [x] Set strategic direction and goals for your studio. Liquid and Grit's [Insights](/information-by-product/impact-portal/insights-tool) tool can provide market insights and competitor analysis to help executives make informed decisions and set strategic goals that align with industry trends and player demands. ## Make Impactful Decisions * [x] Make data-driven decisions based on market research and analytics. * [x] Drive innovation and ensure the studio stays competitive in the market. Alongside our Insights tool, our [Tracker ](/information-by-product/impact-portal/tracker-tool)tool and [Lift ](/information-by-product/impact-portal/lift-tool)tool can provide information on revenue impact numbers and LiveOps calendar data, ensuring full coverage and analysis of the competitive market. Enabling executives to make impactful decisions that will help meet your goals and boost revenue.
Our [App Dev Digest](https://my.liquidandgrit.com/wiki/category/app-development) also offers insights into emerging technologies, trends, and successful features in the gaming industry, helping executives stay ahead of the curve and drive innovation within the studio. ## Assess Performance * [x] Monitor and evaluate the studio's performance and progress. Executives can request [custom work](/information-by-product/custom-projects) to help track key performance indicators, compare against industry benchmarks, and identify areas for improvement or potential growth opportunities. For example, Liquid and Grit developed a custom [scorecard](/information-by-product/custom-projects/scorecard) to help a client evaluate their app's health when compared to other apps tracked by Liquid and Grit. ### **Testimonials** Don't just take our word for it – we have testimonials from an Executive who experienced firsthand the incredible value of Liquid and Grit in their roles. **Joseph Kim** **CEO at Lila Games** > *"Liquid & Grit reports are the best in the industry. From the multiple research services, reports, and consultants I’ve purchased and hired over the past 5-10 years Liquid & Grit reports provide by far the best value and highest insights.* > > *Also, Brett Nowak is just a really great guy. I would invite anyone to DM me on LinkedIn if you have any doubt."* # About Us Information about our company, our products, and our people. ### Our Products We've designed our service to send you valuable information while leaving several doors open for you to pull deeper insights on particular topics of interest. Each month you will receive a concise email on the major revenue drivers and product trends in the market. In that email, you can click a link to download a PDF report and read our full analysis. The information and data in our reports and tools are completely transparent, so you can see exactly how we derive our conclusions. To dive further into a specific topic, you can utilize our Wiki Tool, which contains several years' worth of reports, analyses, and data. Our Wiki Tool categorizes everything we've written according to a proprietary taxonomy system so that you can easily find all the relevant information. To dive even deeper, you can utilize our Database Tool. Our Database Tool holds over 25k galleries of features, events, and content that include high-quality gameplay videos and images. Instead of downloading and playing games to level X, you can simply find the app in our Database. Much of the content found in the Wiki Tool contains integrated references to content in the Database, allowing for seamless navigation to aid your research experience. {% embed url="" %} ### Our Name In an interview, Steve Jobs was asked about his personal beliefs regarding great product development. He answered with a parable about a rock tumbler: “\[We took] some regular old ugly rocks and we put them in the can with a little bit of **liquid** **and** **grit** powder, and we closed the can up. And he turned this motor on and he said, come back tomorrow. And, I came back the next day, and we opened the can. And we took out these amazingly beautiful polished rocks. The same common stones that had gone in through rubbing against each other like this (clapping his hands), creating a little bit of friction, creating a little bit of noise, had come out beautiful.” Our mission is to provide the liquid and grit powder for your product development process, hence our name—Liquid & Grit. {% embed url="" %} ### Our Founder Meet Brett Nowak, CEO and Founder "Back in 2015, I started Liquid & Grit. I was director of product at Blue Shell Games and prior to that the product manager on *Zynga Poker*. I was putting out fires, writing specs, doing analysis, dealing with personalities, and everything else that went with managing a top-grossing mobile game. I was also downloading all the competitors' games and playing them, looking at their revenue numbers, and trying to figure out what the next revenue-driving feature would be. I needed to know who was going to be my next big competitor in the market, what apps were getting released that I should know about in other genres, and everything else that goes into formulating competitive intelligence. I felt like if I had that problem, then probably some other people I knew had that problem too." Brett Nowak attended Harvard University and the Tuck School of Business. {% embed url="" %} {% hint style="info" %} **Good to know:** depending on the product you're building, it can be useful to explicitly document use cases. Got a product that can be used by a bunch of people in different ways? Maybe consider splitting it out! {% endhint %} # Q\&A Answers to some of our most asked questions.
What type of subscriptions do you offer? We offer subscriptions on the enterprise level. Subscriptions are tailored to your team's individual needs – get in touch and we can put together a plan that works best for you.
Do you offer free trials? We do not offer free trials. However, we are happy to answer any additional questions you may have about our products and services to better determine what value we can provide you.
Do you provide individual subscriptions? We do not provide individual subscriptions – subscriptions are designed for teams and sold on an enterprise level.
Do you offer students free or special pricing? Unfortunately, we do not provide any of our paid services to students or academic entities for free or discounted rates. Nevertheless, you are more than welcome to utilize and reference any publicly accessible data from our [website](https://www.liquidandgrit.com/), such as [sample reports](https://www.liquidandgrit.com/resources/) and our [blog](https://blog.liquidandgrit.com/).
What is the minimum price of a subscription? We provide customized platform subscriptions based on customer needs – contact us to discuss a plan that works best for you.
Do you offer one-time access to the platform? We do not. Liquid & Grit products are subscription-based and focused on supporting our customers’ ongoing performance goals. For one-off projects, explore our [**Custom Projects**](/information-by-product/custom-projects) sections.
What type of custom research do you do? Our custom research projects help teams uncover deep insights on important, specific topics not currently covered by our reports. Examples include full app deconstructs, economy analyses, app monetization reviews, market opportunity assessments, and player motivation studies. Check out more information in our [**Custom Projects** ](/information-by-product/custom-projects)section.
## Have more questions? We're here to answer! If you don't see the answer to your question on these pages or want to contact us, fill out the form below or email us at . {% embed url="" %} # L\&G vs. Game Refinery A summary comparing our company to Game Refinery's ## Summary GameRefinery (GR) and Liquid and Grit (L\&G) are more complimentary than competitors, so many companies (with the means) subscribe to both services. In short, GR is best at helping to identify new game opportunities by combining revenue and download data with app tagging information. If this is a technique that you believe will find new hybrid games, then GR is a solid solution for you. L\&G, on the other hand, is best at supplying you with information, tools, and insights to optimize your live games. This includes monthly market reports, in depth analysis reports, revenue impact estimates, feature trends, breakout and soft launch app launches, a screenshot library, and more. L\&G also has a custom reporting team that can do analysis on almost anything, but this is not part of our subscription offerings and is priced on a per-project basis. ## Comparison Table
Product GoalLiquid and GritGame RefineryComments
New App Opportunities Analysis

In our monthly reports, we analyze soft launched and breakout apps in each market. These teardowns include innovative features and callouts that drive revenue.

However, outside of our subscription service, we also offer custom solutions that are incredibly in-depth analysis of any newly launched game.

More information about our custom work projects can be found here.

Using their own market intelligence tool, GR mixes and matches app genres to help you look for potential revenue opportunities.
If you want personalized and detailed analysis of how your app may succeed or fail in the market, L&G's custom work is likely the best option. This is, however, further along in the process.
LiveOps Optimizations

This is our bread and butter. We track every game daily to provide you with data, tools, and research to optimize your games.

With our tools, you can see live ops calendars, new releases, and screenshots and videos of everything released in the market.

Then, we identify the most impactful events and features in the market and do teardowns.

GR provides general release data mostly focused on features and mechanics (based on app releases and not actual daily tracking). They provide screenshots and updates on thousands of games. They measure games across 260 different metrics to provide their users the broadest scope available to the game.

While GR pulls ahead of us on the number of mechanics and metrics that they track, they give mostly generalized information.

This is L&G's total focus and something we shine compared to GR. As a reporting company, we focus on all the details that impact the market and teardown why they are successful, not just tell you what is successful.

Market Tracking

L&G provides monthly reports that include impact drivers, trends, new app launches, breakout apps, events, and notable content features from that month.

We also provide you with a notification system so you can track specific apps.

L&G focuses on the top grossing games in each market.

GR tracks app releases for thousands of games. Their tool provides screenshots, vidoes, and basic information about any developer notes for each game patch. They also add up to a 200+ game design options that further categorize the games. They also generate a list of similar games by different player archetypes.

If you want all broad information about a game, GR provides this in a simple easy layout format.

Rather than list out every feature and mechanic available in a game, we pinpoint specific aspects of the game and break down why they are important.

We provide actionable guides so our clients can take advantage of the market trends.

Mechanic AnalysisWith our custom made Wiki Tool we provide images, videos, and in-depth analysis with actionable insights of all the major mechanics from the top games in the market. It also includes thousands of events with research into their success and how they utilized them to increase downloads or revenue.GR tracks all major mechanics and provides screenshots and videos from a huge list of games with insights to the direction the market is heading.

GR appears to have a wider list of games; it includes most major games, but also a large list of smaller games in the market. It has a huge range of filters such as story elements, age, and branding. If you are looking for a more comprehensive list of games and a general overarching view of how the market is progressing for specific mechanics or data, GR is likely a better fit.

If you want to understand why a particular event or mechanic was a success and how you can implement them in your games, then L&G is the best solution.

Roadmapping Using Revenue Impact Numbers.

We provide revenue impact numbers generated by calculating the week over week and month over month revenue impact by mechanic numbers.

All of our data is 100% transparent and available by request.

GR is not transparent and not clear on how they calculate their revenue impacts for various features or events.

We are about to release an Impact Report that we are confident will be the best insights on revenue impact data in the market. This report will be the most statistically rigorous analysis of impact numbers in the market and will include analysis from a PhD statistician (coming this fall).

If your company values revenue impact data, then our solution is hands down better and improving.

Product Research Tools

We provide multiple tools and resources for you to reference such as economy spreadsheets, taxonomy definitions, and player persona reports.

We are building a library of information about each mechanic in the market. We have currently five written and plan to cover all of them by the fall.

We are also building out our economy library to provide economy teardowns and templates for each major mechanic.

GR provides feature definitions and persona reports.

GR offers a slight edge in providing definitions of the many features that are in games.

We, however, provide more resources for you to understand the gaming market.

Providing Revenue and Download Data

We partner with Sensor Tower to provide revenue data in our reports. All of our data is referenced and transparent.

L&G is working to allow companies to connect their Sensor Tower or App Annie revenue data to our online tools to originate valuable insights.

GR has its own revenue and download source. You can sign up for a free account to check out the revenue data.In general, most companies already have a subscription to either Sensor Tower and/or App Annie so the revenue and download information is likely redundant (and less accurate) than other offerings.
CoverageWe cover the top grossing apps in Casual, Casino, Core, and soon Racing and Sports. We focus on apps that dominate the market.Users of their tool can break down apps in the Casual, Midcore, Sports and Driving, and Casino Categories. They then further break it down into 50+ genres and subgenres such as Puzzle, Shooter, Realistic Driving, Slots, etc.In the past, GR has covered more games than us. However, with Liquid and Grit's addition of the Racing and Sports market we have similar coverage in the apps compared to GR.
Pricing

We price based on the report or tool.

Our custom work projects are separate.

GR has a free trial, but only shows revenue and downloads with it.

Their basic price is a 45k annual subscription.

The second tier is $47k and provides additional options, with their premium feature at $51k.

Special pricing can be made on a case to case basis.

Their pricing may be different but this is what we could find.